Written on October 31, 2017
in Home Improvement
Sofa can be regarded as a basic element of interior decoration in minimalist dwelling. And the existence of the sofa to be very vital in the dwelling so it needs to be noted where the arrangement. Wrong lay the sofa will certainly affect the aesthetics of decorating space.
And so as not to be mistaken, here are five ideas to lay out the sofa based on the type of sofa.
1. Sofa with different model
Just legitimate unite the sofa with different models in one room. If you have three sofa models consisting of a large sofa, armchair, sofa bench, make sure you put the largest sofa with a more prominent texture in the middle of the room.
And to the others in front of the right and left. Create a U-shaped layout. You can add decoration chandeliers or small tables in between sofas to sweeten the look.
2. Bamboo woven sofa
The most suitable bamboo woven sofa is placed on the outdoor area, such as the house terrace or balcony. The reason bamboo wicker sofa is in accordance with the relaxed atmosphere.
Sofa is comfortable to be a place to relax the afternoon while enjoying the breezy angina on the porch of the house. Do not forget to add cushions and a comfortable backrest on the sofa.
3. Leather sofas
The leather sofa is identical to the formal and classic rustic design. This type of sofa is very suitable placed in the living room area. Generally consists of one long sofa and single sofa.
You can arrange it with L shape. You can also add a wooden table in the center, as well as a matching carpet mats to make the room look aligned.
4. Sofa Letter L
This type of sofa has a simple and modern shape. It is suitable for minimalist or contemporary design. If you use this type of sofa then no need to add a single chair.
Suitable placed in the family room because it is very comfortable and cozy to sit back while enjoying the television spectacle. Add a standing lamp decor or the surrounding greenery to create a more modern look.
5. Two-colored sofa
If you choose to use a sofa with a different color, choose a complementary color, such as green with brown, navy with yellow, and so on. Two-color sofa applications suitable placed in the living room or your living room.
You can choose the form of a long sofa with two single chairs, or a long sofa with two single sofa with the same model. Put the form letter L.
Add a carpet mat and a middle table. In addition you can add a table lamp on the side of the sofa to beautify the look.
in Home Improvement
When you occupy a new home, you have to remember with the old inhabitants of spiders, ants, dust, and other dirt-including of course the damp smell that has long settled.
To make you more comfortable living in a new home, make sure that the condition is completely clean before you live. Here are some things to consider when cleaning a new house.
1. Clean up before you occupy it
Before you actually move on and occupy a new home, come as often as possible to clean the house. Notice whether there are still parts to renovate, such as whether there is still a leak.
Make sure every room is swept and cleaned so that there is no damp aroma or the smell of a new room dominated by the smell of cement or building materials.
2. Starting from the ceiling and walls
So that the dust does not re-litter the floors and walls, start cleaning the room from the highest part. Clean the ceiling with a broom and remove the dust that is in the corners of the ceiling.
Then start to the lower part like windows, doors, walls, and lastly is sweep and mop the floor. The same is true for cleaning other rooms including bathrooms.
For the ceiling, you can use long-stemmed duster. For a wall can use a dry sponge, and clean the window with a duster.
3. Clear parts that will be difficult to reach
Give more attention to areas that will be difficult to reach because it will be filled with furniture. That part is not only the floor, but also the wall.
Clean the area first with a cleaner that contains disinfectant so that it will not become a nest of bacteria.
4. Clean the frequently held part
There are some parts that are of course often touched by the old occupants and artisans who renovate your home. For example, light switch, door handle, water tap, kitchen table or granite, and sink.
Clean the parts with a damp cloth soaked in a mixture of water and detergent, then dry with a clean cloth.
5. Clean the furniture that will be put into the house
Make sure the furniture you will use in the house is clean and no more dust is attached. Because your house is free of dust so do not add new dirt in the furniture.
Written on February 17, 2018
Selecting blinds is easy, isn’t it? Not always, say experts. There’s a greater choice than customers expect.
Many people are familiar with vertical and Venetian blinds but there’s a pleasing range of other blinds which may just be perfect for your unique personality and requirements. Consider light levels, privacy, aesthetics, functionality, value for money and security during the selection process.
The right blind is out there, waiting with one of the leading local blind fitters, the long established Smart Blinds, based in Thatcham and Caversham.
Blinds are thought of by many customers as just another DIY job, but this can result in poorly fitted blinds which deliver irksome problems over time. Hiring quality blind specialists, enjoying bespoke manufacture and using professional blind fitters for installation guarantees peace of mind. Fitted window blinds installers ensure that their craftsmanship lasts for years.
Popular Fitted Window Blinds
For a long time, Venetian blinds were the most popular blinds. The ancient Egyptians and Chinese initiated the trend, their blinds were of bamboo and reeds. The Persians created blinds more like contemporary ones. Impressed Venetian merchants were vital to the blinds success across Europe.
Today’s made to measure Venetian blinds are produced in a wide variety of materials, colours and slat sizes.
Once associated with offices or waiting rooms, they can be found almost anywhere today. Vertical fitted window blinds offer versatility and are ideal for conservatories and patio doors. They can be manufactured and installed for any size door or window.
Roman blinds originated as pieces of material used to cover windows in Rome, intended to keep the sun and dust outside. Romans discovered that they stayed cooler and the dirt and grit were deflected when the cloth was made damp.
Eventually, creativity took hold and people decorated their blinds. The drawstring was added later.
Roman blinds are available in a variety of textures and patterns, with blackout linings.
Several fitted window blinds are comprised of slats of wood, plastic, metal or fabric, and they work via rotation of the slats which overlap for light level control.
Roller blinds are different, they’re a single piece of whichever fabric has been chosen, fitted to a pole with ropes or chains which raise or lower the blind as preferred. They have always been popular, particularly for bathrooms and kitchens.
Choose from a plentiful amount of fabrics and textures, with or without blackout colours.
Control blinds without getting up from the sofa, or even when you’re not at home using a remote control or an app on your smartphone.
Available for roller, Venetian, roman, vertical and roof blinds, window blinds fitters appreciate motorisation represents the future of blinds. A key security feature is the ability to operate your blinds when you’re on holiday, creating the illusion that someone is home.
Secure a free measurement and fitting service from Smart Blinds customer focused advisors. Their trusted window blind installers can work on any number of windows and doors in all shapes and sizes.
Written on January 9, 2018
in Home Improvement
The house is a place for its inhabitants to take shelter and conduct various activities. Therefore, the comfort of the house would be a top priority for the inhabitants. One of the things that disturbs the comfort of a residence is the presence of “uninvited” animals, such as mosquitoes, rats, ants, and cockroaches.
The presence of cockroaches is a problem for many homes, especially if there are residents who are phobias on cockroaches. If you are bothered by the presence of cockroaches at home, here are some ways to overcome them, as quoted from the Boldsky page on Sunday (7/1/18).
The important thing to keep home cockroaches unhappy is cleanliness. Remnants of food or ingredients that are scattered or piled on the corners of the house can “invite” the presence of cockroaches.
One option to root cockroaches is to use cockroach traps. There are a variety of cockroach traps, ranging from containing toxic feeds or glue. You can try each type to find out which one is most appropriate for cockroaches in your home.
A damp or wet place can be an arena for cockroaches. Try to keep the fragile parts of the house like the kitchen and the warehouse dry. Cockroaches can survive without water for only seven days. Adjust the vents and fix any leaks that you keep so that the room stays dry.
Keep the floor clean. Sweep and mop the floor regularly with a strong scented floor cleaning soap, such as citronella. A strong scent can prevent roaches from coming. Make sure that after the dipel, the floor dries perfectly.
Written on December 15, 2017
in Home Improvement
There are plenty of subscription based home improvement magazines and there are even more free “junk mail” home improvement magazines. But before you just assume that magazines are pointless junk mail, consider that you might be able to get ideas from a home improvement magazine without paying the incredibly high price.
However, that is not to say that you should never buy materials from a home improvement magazine. In many cases, these magazines have high quality goods that you can buy if you have no idea what you are doing. They provide installation guides which you are not going to get if you just try to build a desk from raw materials. Just remember that you are going to pay more.
If you are looking to save some serious cash then read the magazines just to find out what the latest and most popular styles are. This way you do not have to pay an interior designer to tell you how to decorate or perform home improvement on a room. In addition because you are buying raw materials from scratch rather than pre-finished, you are most likely going to get a higher quality product especially if you buy higher quality wood. Buying higher quality wood and making all the cuts yourself can save you a significant amount of money.
Perhaps the most important reason to read home improvement magazines is to find simplistic projects that will not take a significant amount of time. For instance, built in bookshelves that are designed in the latest style may be a really easy project for you to do on your own rather than paying the high end price that the magazine is going to want you to pay. This benefit alone can be worth the small amount of time it takes to read through a magazine.
As you can see, there is a benefit to reading those magazines. So when you get your mail, think twice about putting that home magazine straight in the trash. It might just spark a brilliant design idea.
Written on November 20, 2017
in Home Improvement
There are many times when home improvement projects are great ideas. Certain projects may be costly but will allow you to reap benefits when it comes time to sell your house. Some cosmetic fixes don’t cost much but can make a huge difference in resale value as well as your own enjoyment. Some projects simply must be done in order to maintain your property value and protect your investment. One’s home is his or her haven, cave, and castle. Improving the place you live in can make sense on a variety of levels.
Projects that are Investments
Some home improvement projects require a substantial investment of time and money, but can be well worth it in the end. Not only can you enjoy the enhancements during the time you live there, you can also net a higher price when it comes time to sell your property. Kitchen remodels are popular construction projects. Expanding small kitchen into larger spaces, replacing inefficient and outdated appliances, and upgrading the cabinets can make a big difference. Adding a bathroom can greatly improve your quality of life, as well. When it comes to resale, having two or three bathrooms can be a selling feature. Increasing your square footage by adding a bedroom or family room will give you enough space to spread out in and increase your property value.
Cosmetic fixes can also improve the way your home looks for your use and for resale down the road. For example, you can replace the flooring, paint the interior and exterior, and change the window treatments to create a completely different look. These home improvements don’t cost much but can be transformative. Replacing stained, worn out carpeting with hardwood, laminate, or tile can freshen up your space. Painting dingy walls fresh colors can make the house look new again. If there are heavy drapes or vertical blinds, replacing them with pleated shades can update the look and lighten the rooms, as well.
Must Do Maintenance
There are also home improvement projects that may not seem as glamorous as some, but they are quite necessary to protect your property. For example, if you need a new roof, this is a must-do. If you don’t, the rest of the house can suffer damage because of leaks. You can wind up with mold, warped wood, ruined drywall, and worse. If your plumbing pipes or electrical wiring is outdated or not functional, these also must be repaired or replaced as soon as possible.
Home improvement can transform your home cosmetically so that it’s a pleasure to spend time in. Making over your house can also net you a higher profit when it comes time to sell your place. Maintaining your property is a must-do in order to retain your real estate value now and in the future. All of these construction projects are good ideas on various levels.
When it’s time for home improvement, Cherry Hill, NJ homeowners rely on Plummer Construction Company. For more information, visit http://www.plummerconstructionnj.com/.
in Home Improvement
Are you ready for a home improvement project? Then, you need to get the different handy tools in the market. However, searching for the best tools is not too fast and simple. Before planning to renovate your house, you have to get the exact tools you need.
Like other homeowners, you can start fixing or renovating your own house. Just make sure that you are getting both quality and effective tools. You also need to know how to use these devices. If you are new to any home improvement device, the best thing that you can do is to conduct an extensive research. As a home improvement newbie, you can get the cordless drill driver or lithium-ion cordless combo kit. These units are easy to use and they are loaded with quality features. If you have these items, you are certain that you can finish simple repair tasks at home.
Aside from cordless drill driver, you can also get a hammer and adjustable wrench. For more handy tools, you are also free to get needle-nose pliers, flashlights, level and other necessary home improvement devices. All of these items are easy to acquire. You just need to determine where and how to get these items.
In getting the cordless drill driver, lithium-ion cordless combo kit or other home improvement newbie items, you have to consider several things. The main factor that you need to consider is its quality. Not all units available online are made of sturdy materials. Some of them are imitations and easily susceptible from any damaging elements. If you don’t want to get these imitated products, try to compare one product to another.
Before buying any cordless drill driver or other handy tools, don’t miss to check the reputation of your preferred shop. If you think that the shop offers quality and effective products, then, don’t hesitate to deal with. Among the different factors, the best thing that you need to consider is the actual cost of the product. Even if you can afford to buy expensive tools, it doesn’t mean that you will just buy anything you want without further analysis. As a buyer, you have to check the price and feature of the product. To save more money, it is best to depend on any shop that provides affordable costs and discounted rates.
Whether you need instant home repairs or renovations, you don’t need to hire any expert. If you are familiar with the exact functions of handy tools, you can buy some of these items. Since these items are loaded with quality materials, you are certain that they will last for several years.
Can’t wait to get the best cordless drill driver and other home improvement devices? Then, start getting them via online. Most online shops offer great deals for their customers. They are also giving a wide warranty service for their cordless drill driver and other related units. Upon getting these items, don’t forget to use its manual. Then, make sure that you are using them with great care to prolong their ultimate functions.
Need a little extra help? You can read some complete instruction guide that shows you exactly how to select a cordless power drill driver, or read some reviews such as the Makita LCT200W Review [http://www.toolseries.com/makita-lct200w-review-the-18-volt-compact-lithium-ion-cordless-2-piece-combo-kit/] first.
in Home Improvement
A standout amongst the most essential speculations that a man ought to think about is as an asylum or a home. A house is one of people’s fundamental rights exactly on the grounds that it is intended to give security from compelling climate that can bring about genuine sicknesses or uneasiness, give individuals protection, and offer a spot where a family can go about their schedules and spend the vast majority of their lives easily. But at the same time it’s imperative to remember that while houses and different structures experience complex development procedures and make utilization of topnotch materials, there are likewise sure variables -, for example, the progression of time, disregard, and the nearness of bugs – that can altogether trade off their trustworthiness.
All things considered, it is vital to lead a careful investigation of the property with a specific end goal to decide its real condition, particularly in case you’re wanting to offer the house, or purchase another one. Luckily, there are experts who are particularly prepared and authorized in performing a building investigation. Property holders ought to approach somebody with broad involvement in the building and development industry.
A man who is an authorized developer, woodworker and auditor would be a decent master to contract to look at a property’s condition. A guaranteed examiner would take after the standard in concentrating on various segments of a house, for example, the inside and outside, rooftop outside, subfloor, rooftop void, and the site itself. When all significant deformities and potential issues or wellbeing dangers have been recognized, the overseer ought to have the capacity to give a point by point report (in a perfect world inside 24 hours of the building investigations).
Master controllers ought to likewise give proposals for conveying the house’s condition up to standard. For a more careful appraisal of the property you wish to purchase or offer, it is perfect to contract somebody who can perform both a building and nuisance assessment. Most homes are entirely inclined to termite assaults, so it is exceptionally vital to reveal the nearness of creepy crawlies or wood rotting growths before you choose to buy or auction a house.
Pick a building review organization outfitted with the best possible innovation for such purposes. Observe if the expert you plan to contract has instruments like a dampness meter, warm picture camera or a test or tapping gadget that can be utilized to uncover the nearness of nuisances. Houses aren’t worked to be indestructible, however by having its auxiliary condition legitimately checked and uncovering the nearness of hurtful vermin, a house can give all the wellbeing and security you will ever require. Contact a dependable reviewer today to help you settle on better choices as far as purchasing or offering a quality house.
in Home Improvement
Everybody loves home improvements – a loft conversion here, a conservatory there and, most importantly, jealous neighbours. But while this is all well and good, there are potential pitfalls involved in the decision to move ahead with home improvements. Go about it the wrong way and your home could be left less secure. Here we provide a guide for those wanting to safely renovate their homestead.
The lock is a symbol of safety and security. However, if you are making home improvements you may well need to rethink how many locks you have around your house. Windows on the ground floor are often more secure than those on the second or third level, for obvious reasons, but home improvements can change things. The last thing you want is for your new porch or roof to provide a stepping stone for a local thief. If renovations do compromise the higher levels of your home then locks should be applied to these windows too.
Doors are the main entry point for burglars, and if the improvements you are making to your home include the installation of new doors, it is vital to ensure that they are adequately secure. Door sets that comply with British Standard (BS) PAS 24-1 represent the most effective way to guarantee quality. After all, fitting a high quality lock is useless if the door frame that surrounds it is weak. One strong barge and down it comes. When thinking about new doors for your property it is also essential to consider whether there is a window. Should you choose a composite door, which often lack glass panes, it is a good idea to request that a spy hole be fitted as the door is constructed.
Gardens can contain many elements that help burglars in their attempts to access your home. Taking a few precautions can reduce this risk significantly. For example, garden sheds close to the house should be avoided, and in many cases an unlocked shed will provide all the tools a burglar requires to break in, while any newly constructed garden fences should be at least 2m in height. Extra safety measures include trellising on top of the fences so as to make them harder to climb.
Renovating your home is a joyful time and should not be ruined by small little details. In addition to the precautions above, a visit to your local police station for some advice can never hurt. Enjoy your refreshed home.
Veka design, manufacture and install a range of cutting edge home improvements, including bay windows, doors and conservatories.
in Home Improvement
Not every class in this advanced and bold society would be able to make their dreams really come true, though many of the houses have become bold and great. A very hot and frequently negotiated issue in the posh society, or the society comprising eighty percent of the country’s wealth in any state, is about the maintenance of their homes and villas, we can also designate their residence as their dreamlands or self-created heavens on earth.
From any of the countries of the world, we have quite a large number of lower and middle class people, and because of that we should not ignore them at all. The posh society will be talking about the maintenance of their villas, while the bulk of the population dreams about owning such houses.
The issue on the ideas of this majority of the society is being worked out, or all set to be worked out, by several construction companies nowadays.
We are all well aware that food, clothing and shelter are the three basic needs of a person. Here we are talking about one of such fundamental needs, the shelter; not just a scene to hide yourself but a spot to express yourself and your creative ideas with an essence of natural aesthetic sense.
People belonging to the low-income group also have some ideas, and sometime more innovative ideas than the rich ones, but they don’t have proper and enough financial support to relate their ideas.
But rejoice everyone, for home improvement is reasonably-priced today, and for all those low income group and middle-income group, the refurbishment and renovation works have become quite affordable.
There is a healthy competition among the home improvement companies because home improvement has become a field of business and commerce all of its own, though the term, home improvement, is a simple one. But this competition is a good thing to happen, since the rates of the tools and equipment that are required for the home improvement and renovation have become cheaper, thus becoming helpful for the people of the lower economy.
The many companies that offer home renovation facility have opened branches in many cities, and according to the city and country, their procedures, as well as rates, varies. Some of the companies have signed up dealers who visit from door to door to capture customer attraction, and others have set up help lines for quick renovation and also for repairing the damaged areas of any house on emergency basis. Also, in today’s fast and cyber world, there are a lot of companies that have created websites for their business activities comprising of all the facilities along with their rate lists.
Services offered by the companies: Home improvement companies provide their services that include the following areas of improvement.
Remodeling services: Home improvement companies offer their services for remodeling a house into its newer version. Sometimes, the home has its construction based on a very old fashion and design, and the owner wants it to look in its new glory. In this case, the home improvement companies provide a detailed remodeling service that can provide the building with a better appearance than before.
Reconstruction services: Home improvement services also offer a reconstruction package. In their services package they offer the customer with a complete range of reconstruction, including electrician, plumbing, mason, and engineering services. They also provide painting and carpenter facilities.
Addition in the building structures: Home improvement companies also offer their business activities in adding a room, any kind of room, or in constructing more rooms, inside or outside the building, in a way that does not make any damage to the existing building structure. The additions made by the company are handled professionally in a method as they get blended into the existing structure.
About repairing: Some home improvement companies may concur to carryout a wide range of repairing services, like, servicing and replacement of kitchen accessories, electrical appliances, sanitary items, etc. The employer is provided with such repairing and replacements on other similar equipments at home, if needed, on a preceding inspection and agreement basis. A good improvement company makes sure that it gets any kind of normal home appliances, accessories and fittings, repaired or replaced if required.
How the most valid home improvement company is chosen: Not all home improvement companies can be called as perfect, and one must know this fact at the start of the search for one. A person shall not trust any of the companies randomly. It is absolutely vital that the selection of the right home improvement company must be done with care, and the owner should be thoroughly vigilant in doing it.
Make an appraisal on different home improvement companies: Making a review can be quite helpful in order to search and locate an official home improvement company. A person can get a better idea about the prices and procedures of different companies. The services that are offered by individual companies can also be judged by simply going through the information about those companies.
Search for companies with referrals: In order to select a suitable home improvement company, the next step is to look for referrals provided by different people that have recently appointed a home improvement company. A person shall ask these people about which company works best.
Have a glance at the company’s testimonials: Try to locate the company testimonials as provided by previous employees. The testimonials may provide with a better understanding of the overall performance of a particular company.
Look for well-known companies: Well-known and experienced companies can work more professionally than newer ones. So try to pick a company that has a vast experience on the subject of home improvement.
Choose a licensed company: The companies that are licensed by an authority are more dependable. Always choose a company that is licensed and has an organized working criteria. Try to aim for a company that covers a large range of services.
Always try to choose a company that encompasses whole range of business activities including the supply of all the materials required, and also the related services by professional contractors. In this way there will be no necessity for hiring several companies. A single company will be handling all affairs including tiles fitting, painting, sanitary, plumbing and woodwork.
The insurance for workers and the insurance for possible damage to the property, both of these are included in the numerous insured services of countless highly reputed companies.
A person can get a legitimate company that has all the required characteristics and a reasonable rate for their services too. Some companies also offer separate facilities but it would be more convenient to appoint a fully-managed, well-experienced, home improvement company.
in Home Improvement
Are you facing problems with the snowfall and rain and need a stronger roof to protect yourself? A home remodeling Pittsburgh PA project can really help your house. Repairing a roof is a part of the home improvement procedure and when you face the issue of home improvement, contacting a local guy is the best option. The locals know what sort of material is available and how much of it will be required. They can also ascertain what type of changes will be best for the problem you are facing and how efficiently it can be resolved. To make a home improvement Pittsburgh PA project a success, make sure you have all the requisites with you.
* A home improvement project usually needs a lot of thought and money. A project which has to be done correctly needs time and time management. The professional will also advise you on this aspect and help you start the project at a time that will be best suited to your goals. It depends on the climatic conditions and the moisture in the air. When a home improvement is done, it is usually a headache for the home owners as they have to welcome strangers in the house and have to entertain them till the work has been completed. There is no way you can avoid the hassle. But to avoid the bigger hassle of home damage, it is a small price that you have to pay.
* A home improvement Pittsburgh PA project can consist of several elements. It can vary from repair to installation. The decision whether something needs repair, or it needs to be installed or changed usually depends on the home owner. Before taking any decision of that sort, always try to consult the people you are trying to hire. Tell them what you are looking for and how much you are willing to spend on that. They can let you know how much money your requirements will cost and what best possible solution you can follow.
* Sometimes, home improvement projects include up-gradation as well. If you are not satisfied with the type of appliance or type of piping or electric connection you have and want to make changes, an up-gradation is an efficient option. The up-gradation can make sure that nothing new is installed and the resources available in hand are used. Upgrading a heating and cooling system is one of the most sought after projects for home improvement Pittsburgh PA. This upgrading means that you have to change the appliance and taking the help of an expert can lead you to save money and time.
A home is the oasis of a person. If you do not feel comfortable in your own house, then you definitely need to go to a home improvement expert. Before hiring one, make sure you have enlisted what you require from them and how much you are ready to spend on the project. This will help you in negotiating with the company and you can get the best price. In the list, you should always highlight the most important changes you are looking for and should make sure they are accomplished first.
Written on November 19, 2017
in Home Improvement
Last month 22,200 people searched online for “Home Improvement contractors New York” and 33,100 people searched for “Contractors New York” indicating a strong demand for home improvement related services. The fact is another Contractor in your local area is ending up with this business. Most Contractors entered into the profession thinking that they would open up a business and the business would generate from word of mouth and referrals. This may be true for a select few Home Improvement businesses, but it is more likely that if you want to compete, you need to market your services.
Traditionally, Contractors are not marketers! But if you do what I recommend in this article, you can not only stay competitive, but you can also potentially blow away your competition. According to the Wall Street Journal, only 4% of Contractors market their business, and most are NOT doing it effectively. The key to Home Improvement marketing is to acquire, retain, and re-market. If you do all 3, you will have a steady stream (or even a flood) of leads coming into your Home Improvement business.
The best way to grow your Home Improvement business is by using Internet marketing. Forget TV ads, expensive Radio, or Newspaper advertising. We know very few Contractors for whom these marketing mediums have actually ever worked for. In fact, their lack of accountability, measurability, and limited geo targeting capabilities will leave you wondering where your investment went. You need to be where your prospects and clients are, which is online searching for the products and services they need.
Conversion Focused Web Design
To effectively market on the internet, you need a conversion focused web site. What you DO NOT need is a website that collects dust. Think about it, just about every home improvement business has a website of some kind. Most are poorly conceived by graphic designers or stock templates, and were implemented with no strategy, no calls to action, and are basically just like brochures. A brochure is not going to cut it as we move forward into a more competitive marketing space on the internet. Most of your competition has a brochure, but to convert traffic into prospects and then into customers, you need a much stronger pull to get the prospect to want to do business with you.
An internet marketing consultant can help design and organize your site to move you beyond a simple brochure to a highly productive lead generation machine. Also, an effective web solution should put you in control of your site and content. Make sure your site is built with a Content Management System (CMS) that will allow you or your control staff to make simple edits without having to hire your designer at $100+/hr for each little web change needed.
Organic Search Marketing
Organic or Natural Search Marketing is similar in concept to Pay Per Click, but for organic search marketing results you do NOT have to pay per click. It is a much longer and slower process, but it is where 80% of your prospects are going to find you. Search Engine Optimization, or SEO, is a process by which your site is engineered to show up for certain keywords in the search engines. Organic search results can lead to a consistent stream of leads for your practice, but patience and time working on your site (and off of your site) is required to take advantage of this strategy. Make sure if you outsource your SEO work, you deal with someone who understands your business, will not spam the search engines, and is someone you can trust with your message and reputation. One wrong move here could leave you black listed by Google and the other major search engines.
A solid SEO strategy is rooted in delivering good quality keyword rich content to your site. Writing content for the web is a lot different than writing content for a brochure or off line marketing collateral. Make sure you work with an SEO team that understands the complexities of search engine optimization, can create a realistic plan, understands your business, and can measure the results.
Pay Per Click Marketing
Thousands of potential customers are searching online every day for Home Improvement contractors and related services in your local area. With the right message and a conversion focused Pay Per Click marketing campaign, you can get immediate leads and new clients into your practice. Pay Per Click marketing delivers ads in the search engines to prospects that are not only local to your business, but looking for exactly what you are offering at the exact time they want it! It is highly targeted, and a highly measurable marketing technique unlike anything else in existence.
The problem is Pay Per Click marketing, or PPC, is extremely competitive and you really need someone who knows what they are doing to make it successful. If you are going to invest in PPC, you need to make sure you track conversions (emails, phone calls, web forms, downloads, etc.). Without tracking this data, you will not know how effective the campaign really is. Also, PPC marketing needs to be constantly monitored and optimized every day to avoid stagnant and lack luster results. If you do this, you will not only compete in your market, you will dominate.
Internet marketing for Home Improvement business is competitive, and if not done correctly, you can squander your marketing dollars pretty quickly. Developing a custom landing page is a technique to develop a small 1 or 2 page website focused around a very specific service (Plumbing, Roofing, Kitchen Remodeling, etc.), and developed around a strong call to action.
By utilizing a focused page to send targeted traffic to, you are properly aligning what someone is searching for in the search engines with the exact result they are expecting to see when they click on the pay per click ad or organic search result. Conversion rates can increase 100% or more using a landing page strategy. Landing pages tend to work best when used in conjunction with a Pay Per Click marketing campaign. When it comes down to it, effective marketing is all about doing it better than your competition. Landing pages, when used correctly, can dramatically accelerate your lead generation efforts and squeeze more out of your Pay Per Click budget.
Social media sites are where your prospects and customers are spending a lot of their time. So how come most contractors are not utilizing this marketing strategy? It is most likely due to a lack of time and lack of knowledge on how to use Social Media to your advantage. Get on LinkedIn, Twitter, and Facebook, and at least start engaging with your prospects and customers. Post relevant articles and quick tips on troubleshooting your AC unit, or post excellent bathroom tips for remodeling and renovating your bathroom. You can realistically post whatever you want to talk about that helps present you as an expert. Social Media is all about engagement. Also, Social Media can help your organic search results, build your email marketing database, drive more traffic to your website, and help with reputation management.
Email marketing is a great strategy to use for retention and re-marketing, and a way to present yourself as an industry expert. You need to stay in front of your existing customers and potential prospects every month. The average prospect needs 6-7 touches from a business before they actually do business with them. Mailing out letters is not the answer and it is very expensive. Email marketing is quick, measurable, and extremely effective. Keep your customers engaged and aware of all the services you have to offer and any new exciting breakthroughs in the field of home improvement.
When developing an email marketing strategy, you need to plan it out carefully and make sure every campaign is created with a strong offer or call to action. Don’t be too pushy or overburden people by sending out more than one email campaign per month. Email marketing is a key piece to the internet marketing puzzle and can help maximize all of your marketing efforts.
If you are a Home Improvement contractor, I encourage you to implement all of these proven marketing strategies into your business today. The longer you wait, the more your competition will gain a larger share of the market (and their friends, family, co workers, etc.). All of these strategies need to be worked on and improved upon over time, so do not think that what worked today will always work tomorrow. Create a clear strategy to maximize your internet marketing investment and set realistic expectations. With the right plan and execution, internet marketing will not feel like you are taking a risk by spending your money on it, and hoping for something in return. Internet marketing is a tried and true investment that will deliver consistent returns for your business.
Bradley Eisner is a Certified Internet Marketing Consultant (IMC) with WSI and has a passion for helping Home Improvement professionals market their businesses more effectively using the internet.
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